Visual Strategies: A Practical Guide to Graphics for Scientists and Engineers

This book provides scientists and engineers who communicate research results with an indispensable tool. To assist researchers who have little or no previous design training, this guide sets out clear frameworks and offers abundant examples for creating effective visual graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations. Visual communicator Felice Frankel and systems biologist Angela DePace, along with experts in various fields, demonstrate how small changes can vastly improve the success of a graphic image. They dissect individual graphics, show why some work while others don’t, and suggest specific improvements.